James Hardie Joins Forces with HomeAdvisor as Exclusive Siding Sponsor

Agreement makes it easy for homeowners to connect with Hardie-aligned contractors

CHICAGO (March 26, 2018) – James Hardie Building Products Inc., the leader in fiber cement siding, today announced a new partnership with HomeAdvisor, a digital marketplace that’s evolving how homeowners connect with service professionals for home improvement projects. With this partnership, contractors aligned with James Hardie can now gain placement in front of the millions of project-ready homeowners looking to find prescreened service professionals, leading to qualified, targeted leads in their region.

“We’re always looking for ways to support and grow our aligned contractors’ businesses,” said Jeff Kemerley, business manager of the repair and model segment at James Hardie. “HomeAdvisor is the nation’s largest platform where people are searching for prescreened, professional service providers. Connecting program members with homeowners to secure more leads and close local jobs is just another example of our unparalleled service offering.”

Remodelers involved in the James Hardie Contractor Alliance™ Program will enjoy exclusive membership perks such as discounts and rebates, customizable profiles and an increased presence when homeowners are looking to re-side their homes. 

“We are excited to partner with James Hardie, as they are a leader in the exterior siding category,” said Kevin Geiger, senior director of partnerships at HomeAdvisor. “Each year millions of project-ready homeowners use HomeAdvisor to connect to pros for their home projects and this partnership provides homeowners additional resources to access designs and products to help them complete their dream renovation.”

The Contractor Alliance Program is designed for contractors performing exterior re-side projects and offers business resources including marketing materials, rewards, financing and business planning tools. Contractor Alliance program members also have access to training to learn how to install the full James Hardie® product line and receive one-on-one consultations with local representatives.

The exclusive partnership will also increase exposure for the James Hardie brand and products through custom content where homeowners can learn about the benefits of fiber cement siding.


About HomeAdvisor
HomeAdvisor® is a digital marketplace evolving the way homeowners connect with service professionals to complete home projects. With HomeAdvisor’s on-demand platform, homeowners can find and vet local, prescreened home service professionals, view average home project costs using True Cost Guide, and instantly book appointments online or through HomeAdvisor’s award-winning mobile app, which is compatible with all iOS, Android and virtual assistants, including Amazon Echo. HomeAdvisor is based in Golden, Colorado, and is an operating business of ANGI Homeservices (NASDAQ: ANGI).

About James Hardie Building Products Inc.
James Hardie is the global leader in fiber cement technology, and has been furthering founder James Hardie’s innovative, entrepreneurial legacy around the world for more than 125 years. It invented fiber cement siding products in the early 1980s as a durable, lower-maintenance alternative to wood and vinyl. Its products combine innovation and versatility to offer a variety of design possibilities, matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 8 million homes in North America, James Hardie has earned a favorable reputation within the industry and has been specified in some of the country’s most prestigious projects. For more information about James Hardie visit www.jameshardie.com.