Partnership will bring additional education and resources to design professionals
CHICAGO (Jan. 10, 2017) — James Hardie Building Products Inc., the leader in fiber cement siding, announced today a partnership with the American Institute of Architects (AIA). The new relationship pairs America’s No. 1 brand of siding with the leading organization for architects.
The functional and aesthetic integrity of James Hardie® siding and trim is an ideal combination for architects. James Hardie offers a diverse portfolio of products that allow design professionals to bring their unique visions to life. Its durable, low maintenance fiber cement products resist moisture, flame and stands up to the most extreme weather conditions.
"James Hardie and the AIA are a natural partnership. Architects look to the organization for resources to grow their business, and James Hardie has been at the forefront of exterior design as the nation’s No. 1 brand of siding," said Sean Gadd, Chief Marketing Officer at James Hardie. "We’re proud to partner with the AIA, which has been serving architects – who are key customers for us – for more than 160 years."
The AIA serves as the voice and advocate for professionals in the practice of architecture and design, and works to advance the value of architecture to society. By offering hundreds of courses and collaborating with innovative partners like James Hardie, the AIA helps their members work smarter and better.
"We are very pleased to have the support of James Hardie as an Innovation Partner in 2017," said Robert Ivy, FAIA, EVP/Chief Executive Officer of the AIA. "Their knowledge and expertise in the residential construction industry can help us serve architects and advance good design in the built environment."
The new partnership adds James Hardie support to AIA initiatives and will generate education and engagement opportunities to enhance architects’ knowledge of residential and commercial building products.
James Hardie continues to set the standard in premium, high performance exterior cladding. To learn more, visit jameshardie.com.
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About James Hardie Building Products Inc.
James Hardie is the global leader in fiber cement technology, and has been furthering founder James Hardie’s innovative, entrepreneurial legacy around the world for more than 125 years. It invented fiber cement siding products in the early 1980s as a durable, lower-maintenance alternative to wood and vinyl. Its products combine innovation and versatility to offer a variety of design possibilities, matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 5.5 million homes in North America, James Hardie has earned a favorable reputation within the industry and has been specified in some of the country’s most prestigious projects. For more information about James Hardie visit jameshardie.com.
About The American Institute of Architects
Founded in 1857, the American Institute of Architects consistently works to create more valuable, healthy, secure, and sustainable buildings, neighborhoods, and communities. Through nearly 300 state and local chapters, the AIA advocates for public policies that promote economic vitality and public wellbeing. Members adhere to a code of ethics and conduct to ensure the highest professional standards. The AIA provides members with tools and resources to assist them in their careers and business as well as engaging civic and government leaders and the public to find solutions to pressing issues facing our communities, institutions, nation and world. Visit aia.org.