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Building trust and value

Strengthen your business and cultivate your competitive edge with the James Hardie Contractor Alliance® Program. Become a member to tap into the benefits and support you’d expect from the industry leader.

Why join our Contractor Alliance® Program?

Our business development and loyalty program is designed to reward your commitment to
professionalism and help you grow your business.

  1. 01Stand out from competitors and build your brand by aligning your reputation with the #1 brand of siding* in the U.S.
  2. 02We provide ongoing education and training opportunities to help you price, sell, and install your jobs with confidence.
  3. 03As you advance in the program, you’ll gain access to motivated customers through leads from James Hardie.
  4. 04There are five membership levels in the program. As your participation increases, so will your benefits and rewards.
*Estimate based on James Hardie annual siding sales data.

Ready to level up?

Enrolling in the Contractor Alliance® Program is as simple as creating an account and selecting your membership level.

We’ve got your siding, your trim, and your back


Get best in class jobsite support

Members get one-on-one support from James Hardie’s technical specialists and hands-on training at the beginning of key projects to provide your crews with safe, correct, and efficient processes for installing Hardie® products. Plus, we offer guidance on best practices and ways to save time and money.
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Sell smarter, not harder

Gain access to detailed sales training on how to deliver product benefits to homeowners, as well as receive in-person support during your first few customer sales meetings. We’ll get you started with dynamic in-home sales presentations, samples, and literature to help you close more sales.
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Take your business to the next level

We care about the long-term success of your business. That’s why we offer our program members exclusive marketing tools, lead generation opportunities, and more. Further, our dedicated sales team will work with you to set measurable goals for your company’s growth and plan for the future.
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Josh Dembicki
Compared to other siding manufacturers, James Hardie’s level of business support is truly unparalleled. Their dedication to fostering strong partnerships and providing top-notch resources demonstrates their commitment to our mutual success."

Josh Dembicki

Bellwether Homes

Jump-start your competitive edge

Sign up today to take advantage of business-building support and industry-leading resources.