by Andy Rowan


James Hardie at the NAHB International Builders’ Show 2024

by Andy Rowan

Welcome to the NAHB International Builders’ Show (IBS) in Las Vegas, NV. Each year, the National Association of Home Builders (NAHB) pulls out all the stops for this 3-day event, bringing together the best of the best in the construction industry. It’s a chance for attendees to get a glimpse of new product innovations, discover better ways of building, gain insights from experts and network with other trade professionals. 
As a global leader in the building products industry, it’s an honor each year to connect with customers and share exciting news for what’s coming next from James Hardie. We take great pride in manufacturing high-quality products like Hardie® Plank, Hardie® Trim, Hardie® Soffit and more. We’re the #1 brand of siding in North America, chosen to protect over 10 million homes, and our fiber cement technology is the gold standard for resisting fire, weather and pest damage. 
We’re excited to share the latest and greatest in our booth experience. Visit our main booth #C4507 in Central Hall; or find us in the Show Village at booth #P30. Keep reading for a first look along with ongoing updates!

We announced that we are sponsoring ‘Habitat Strong’ to expand on our long-standing partnership with Habitat for Humanity International. Read the news post to learn more.

James Hardie CEO Aaron Erter speaking about the excitement at the booth and new initiatives that deliver on our company’s purpose, Building a Better Future for All™.


Our Fire Demonstration Video, released in 2023, showcases the trusted protection of Hardie® fiber cement products over other building materials. Click here to watch.

Professional hurricane chaser Josh Morgerman stopped by the booth. He chooses Hardie® siding for trusted protection against extreme weather as well as design flexibility for historically accurate looks.

Meet with one of the James Hardie team members to walk you through our product offerings, availability, and discover what’s possible with the design versatility of Hardie® exterior solutions. Scan your badge with us for the opportunity to receive further information.


Take a photo in front of our color wall and tag us on social media @JamesHardie for a chance to be featured on our Facebook and Instagram stories.


Hardie® Artisan Lap siding from the Hardie™ Architectural Collection is on display, so you can experience the bold shadows lines and mitered corners in person. This stunning profile is now available in the United States along with the other Hardie® Artisan product styles: Square Channel, V-Groove, and Shiplap. You can also see James Hardie’s 2024 Color of the Year, Mountain Sage! See for yourself why this captivating green hue was chosen and check out other colors from our Statement Collection® products.

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Take a closer look at Hover® Design Studio, a design tool for homeowners that creates a digital 3D model from a few photos, to visualize different product styles and colors from James Hardie. This provides accurate measurements so builders and contractors.

We’re also be highlighting James Hardie initiatives that deliver on our commitment to communities. In 2023, the Hardie™ Honors product rebate program for first responders was extended to include military personnel.


Following its exciting unveiling last year, the Magnolia Home | James Hardie Collection is making a highly anticipated return and will be on full display. This exclusive collection of exterior products is curated by Joanna Gaines herself and features 16 ColorPlus® Technology finishes in a variety of siding styles and textures to help homeowners transform their exterior with confidence.


Experience all of this and more at our booth C4507 in Central Hall.

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In a competitive market, trade pros need the highest level of manufacturer support. James Hardie is proud to offer exclusive Technical Services including best practices, installation support and training programs to save time and money for your business and help protect your reputation for years to come. Visit us at Show Village P30 to explore more. We’ll also be providing information on our industry-leading Contractor Alliance® Program, developed to support all sizes of contractors nationwide.