Canvassing: How to Win More Jobs in the Field

For trade professionals, landing the next job often comes down to one thing — connecting with the right homeowner at the right time. In today’s competitive market, a solid homeowner prospecting strategy is essential. This guide will give you an overview of homeowner prospecting and help you understand how you can use it to grow your business.

WHAT IS CANVASSING?

Canvassing is the process of identifying and engaging potential residential customers before they’re actively looking for services. It’s about building awareness and trust so that when the need arises, your name is top of mind. While inbound leads are often warmer, outbound methods like canvassing can deliver results faster and with fewer barriers to entry. A simple walk around your active job site — with a stack of business cards and a confident pitch — can generate meaningful leads and lasting brand impressions.

Before you canvas, be sure to check the local laws and regulations that may apply.

HOW DOES CANVASSING WORK?

The most effective time to prospect is when your crew is actively working on a home, particularly during tear-off, house wrap installation, or as new siding is being installed. Nearby homeowners are already paying attention, giving you a natural opportunity to connect. A typical canvassing route might include the five houses on either side of the project and the 10 directly across the street.

When you knock on the door, start with a friendly introduction. Mention the work you’re doing in the neighborhood and point to the job site as a live example of your quality. Keep your story short and simple, focusing on who you are, the benefits of fiber cement siding and how it could improve their own home’s durability and curb appeal. Bring a product sample if possible, and don’t be afraid to ask for an appointment on the spot. Offering a small gift card as a thank-you can help leave a positive impression. Take notes on their preferences — such as color options, warranty questions or financing needs — so you’re better prepared for your next meeting.

WHY SHOULD CONTRACTORS USE IT?

Canvassing is fast, direct and effective. It allows you to take advantage of the visibility you’ve already earned by being present in the neighborhood. A face-to-face conversation builds trust more quickly than an ad or social post. And, when paired with branded materials, jobsite signs, or follow-up emails, that conversation can easily turn into a booked project.

QUICK WINS TO JUMPSTART CANVASSING

Looking to get started fast? These simple, actionable steps can help you make the most of your time on site, turn casual interest into serious leads and build trust in the neighborhood.

• Knock on doors while your crew is on-site
• Practice your pitch for clarity and confidence
• Leave behind branded materials with QR codes
• Use gift cards as a friendly thank-you
• Display a yard sign at every job

Want to level up?

• Share project updates on social media
• Host a casual neighborhood event near completed projects
• The James Hardie Radius Marketing Kit, which includes mailers, signage, and thank-you gifts and is available for eligible members of the James Hardie™ ALLIANCE

BUILD TRUST, BOOK PROJECTS

Canvassing isn’t just another marketing strategy or task to check off — it’s a long-term investment in your brand. Combining tried-and-true canvassing with smart digital tools and consistent outreach helps you stand out where it matters most.

And when your outreach works, your materials need to deliver. Using durable, high-performance products not only elevates the finished result; it also boosts client satisfaction, repeat business and word-of-mouth referrals. Quality work, backed by quality materials, builds your reputation job after job.

Ready to turn interest into action? Take your business to the next level by becoming a member of the James Hardie™ ALLIANCE and you’ll gain access to the resources and support to achieve your business goals.