Make This

by Andy Rowan

Make This

Homeowner Trends: Curb Appeal & Protection Are Key Factors Influencing Their Home Exterior Renovations

by Andy Rowan

As 2022 comes to a close, we’re looking back on some of the key insights from James Hardie’s annual homeowner survey and providing some helpful resources to take with you in 2023.

This year, we see a continuation of home renovation interest with design at the forefront. Majority of homeowners (82%) say it’s an opportunity to express themselves! 

“The details are not the details, they make the design.” – Charles Eames

An increasing number of people are willing to use bold colors on the exterior of their home. They were asked to rank their favorites. This includes anything other than standard neutrals such as white or beige. Here are the top 5 winners with some color matches from Hardie® product collections.


Explore house siding colors available in your area! The Statement Collection™ colors, shown above, are timeless classics. The Dream Collection™ colors offer 700+ options to choose from, so you can fully customize the look of your home to match your style.

“I’ve noticed parts of my home’s exterior really need a facelift.” – 78% Homeowners


It’s common to feel like your house has lackluster curb appeal. Years of wear and tear from pests, severe weather and other harsh conditions can do real damage. That’s why Hardie® siding products are made for durability, Engineered For Climate® and don’t attract pests. 

The survey says more than 2 in 3 (68%) of homeowners will likely take action to update their home and protect against weather events in the next year, and 85% say it is better to act sooner than later. Stand up to the elements with Hardie® fiber cement siding so your house can stay beautiful for years to come.

Download the re-side guide to jump start your journey towards upgrading your home exterior with new siding in 2023. Here are some additional resources from the James Hardie blog to help you along the way:

•    What To Expect During Your Siding Replacement Project
•    Design Your Dream House: Key Steps
•    Siding Replacement: Signs That It’s Time To Replace Your House Siding

For more information on the 2022 homeowner survey, read the press release.

* The James Hardie Survey was conducted by Wakefield Research among 1,000 nationally representative US homeowners of single family or multi-family homes, between October 13th and October 18th, 2022, using an email invitation and an online survey. Data has been weighted. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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