James Hardie at the NAHB International Builders’ Show 2023

by Miguel Guzman
2/3/2023

Another successful NAHB International Builders’ Show in the books! Thank you to all who were able to stop by our booth and learn about our newest innovations including the Hardie^TM Architectural Collection, and our collaboration with Chip + Joanna Gaines to create the Magnolia Home | James Hardie Collection. We also celebrated our biggest milestone yet, having Hardie^® products helping protect and beautify 10 million homes across North America.
If you couldn't make it this year, not to worry, we have a re-cap below to catch you up. 

Introducing: The Magnolia Home | James Hardie Collection

A collaboration with Chip + Joanna Gaines

Making its IBS debut this year the Magnolia Home | James Hardie Collection. Curated by Joanna Gaines, this collection of beautiful, nature-inspired colors and styles can help builders and homeowners develop beautiful and timeless designs that tell a unique story. 

Explore the Collection here.

The Hardie^TM Architectural Collection

James Hardie also announced that the Hardie® Artisan siding is back as part of the Hardie™ Architectural Collection. The award-winning collection of panel, plank and trim combines the trusted durability and long-lasting beauty of Hardie® siding with a variety of distinctive textures and architectural details. This addition allows James Hardie to provide a unique range of exterior design looks for every home style from traditional to ultra-modern.

Learn more about the Hardie^TM Architectural Collection here.

Hardie® Products on 10 Million Homes

James Hardie recently achieved a significant milestone as Hardie^® products now help protect and beautify 10 million homes across North America. This accomplishment is a testament to the trust that homeowners and trade pros alike place in Hardie® siding. It’s no surprise that makes James Hardie North America’s #1 brand of siding.

Updates from IBS 2023

IBS 2023 got off to a strong start! We were thrilled to see the amount of interest in our product lines and vast color and design options. The selfie wall was also a huge hit. 

Our team is ready to answer any questions you have. 


Great to see so many trade professionals eager to learn more about Hardie^® products. 


Our color wall displays some of our favorite colors from the Dream Collection™. With over 700 options, you'll be sure to find the perfect fit for your home.


Interactive screens at our booth allow visitors to explore the endless color and design possibilities that can be achieved with Hardie^® products.

Aaron Erter, CEO - James Hardie and Sean Gadd, President of James Hardie North America, stand by waiting to speak to customers in front of the awards wall.

The James Hardie installation team is ready to answer any install questions you may have. 


Excitement around the Magnolia Home | James Hardie Collection continues to grow as more trade professionals learn about the design possibilities at IBS.