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Innovation
Our global strategy is to develop Homeowner Focused, Customer and Contractor Driven™ innovation that addresses unmet needs while expanding our portfolio of products. Insights from homeowners, customers, and contractors play an important role in helping us develop new and innovative solutions that improve the lives of homeowners. By applying a mindset of continuous improvement to research and product development, we deliver superior value to our customers. This helps end users build better homes and more sustainable communities.FY23 Innovation highlights
At James Hardie, our efforts go beyond product creation; we continue to shape the building industry of the future.
RAISING OUR LEVEL OF AMBITION
Innovation spotlight
Because the cement we use in our products accounts for a large portion (approximately 33%) of embodied carbon, we are committed to developing and enacting solutions to reduce the carbon dioxide (CO2) impact of cement. Our roadmap, which was informed by data and science, charts our course to reduce the CO2 impact of our fiber cement products by at least 50% by 2030 in a stepped approach, which began in FY23. The first phase of our roadmap includes a rigorous program of development and testing to ensure we continue to meet or exceed the durability and resilience customers expect from our products. After extensive research, development, lab testing and manufacturing validation, and in collaboration with our vendors, we began testing a lower carbon cement. In FY24, we began running production trials to ensure the reformulated product meets performance targets, code requirements, customer expectations and third-party certifications. Our ultimate goal is to maintain leadership in the fiber cement industry and lead the future in a low carbon economy. We are exploring both commercially available and alternative binder solutions as well as emerging technologies. We are committed to updating our roadmap as more data, insights and innovative technologies become available.
GOAL ACHIEVED
FY23 progress
In FY23, James Hardie made significant strides across various fronts, amplifying our commitment to progress. We witnessed notable advancements in our sustainability initiatives, with robust progress toward reducing our environmental footprint while enhancing our social impact. Products requiring mandatory Environmental Product Declarations (EPDs) have now been published in all three regions of operation covering over 90% of revenue.
RAISING OUR LEVEL OF AMBITION
Sustainability stories
By combining a load distribution layer and underfloor heating in one system, our fermacell™ underfloor heating system Therm25 provides a quick, dry solution for the installation of underfloor heating. It replaces the traditional wet screed process with an easy-to-install fiber gypsum product that is low weight. The dry installation ensures that it can be walked on and ready for finished materials after just 24 hours–versus 28 days (on average) for wet screed. Originally launched in Germany, fermacell™ Therm25 is now available throughout Europe. Every stakeholder in the value chain benefits from the use of Therm25. Dry paving saves times and therefore achieves higher operational added value, making Therm25 more affordable for customers and contractors than wet screed products. And since drying times do not have to be taken into account, other contractors can continue working immediately. Therm25 virtually eliminates moisture penetration, which can lead to mold or cracks, creating an additional benefit for homeowners.
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