James Hardie Building Products' unwavering focus on fiber-cement technology is the force behind the company's leadership position in product innovation, technology, and brand.

The company credits its success to operating the only fiber-cement research and development center operated in North America by a manufacturer. Its scientists and engineers have over 20 years experience in fiber-cement technology. They hold James Hardie products to strict testing standards, while continually modifying and enhancing the company's proprietary technology and manufacturing processes in order to ensure that James Hardie is producing, or is at the cutting edge of producing, the most durable, long-lasting siding products currently available.

"We were one of the first users of James Hardie siding products," says David Weekley of David Weekley Homes. "The products have always performed well and are currently part of our ongoing sales presentation."

By partnering with James Hardie, builders can rest assured that the company has the expertise to stand behind its guarantee against rotting, cracking, warping and delaminating. They can also expect the introduction of new products bringing design versatility unmatched by others.

Greg Lorenzetti, vice-president of architecture and construction for Morrison Homes, says James Hardie has offered the ultimate in customer relationships. "We've enjoyed working with James Hardie. I can't think of a better partner from both a relationship and product perspective."

In fact, when asked by neighbors what to replace their hardboard siding with, Lorenzetti says he recommends Hardie for full-wrap protection and long-lasting paint performance.

Cited as the fastest growing siding brand in America, James Hardie developed a national ad campaign based on what homeowners value most in a home - character, security, and safety. The creative execution tugs at the heartstrings of homeowners while communicating the durability and low-maintenance benefits of James Hardie siding.

D.R. Horton was one of the first builders to bring James Hardie siding to Colorado and includes it in their advertising and model home sales efforts. "The durability and low-maintenance of James Hardie siding has been well-received in Denver's extreme climate," says Rick Roedel, vice-president of sales and marketing for D.R. Horton in Denver. "We're a top-quality builder and believe including James Hardie siding as a standard feature shows our homebuyers the quality of home we provide."