Products / ColorPlus® Technology / Color Integrity
Color integrity - a critical part of James Hardie® ColorPlus® technology - includes color accuracy, color-matching James Hardie siding products, consistency of the paint application, fade resistance and finish longevity.
Have you ever taken a gallon of paint back to the store because it didn't match the rest of your project? How would you feel if one side of your house was a shade darker than the rest? James Hardie's color variance accuracy standards for our ColorPlus technology finish are three times stricter than what's acceptable for most "store-bought" paints and more tightly controlled than the automotive industry.*
James Hardie's proprietary manufacturing process involves applying consistent, multiple coats of paint that was developed especially for our fiber-cement siding. Then, the paint is baked-on in a closely controlled factory environment. Our automated manufacturing process, constant quality monitoring and application of up to 50% more paint - compared to field-applied paint - provides the most consistent paint application at the optimal thickness.
Many alternative siding product finishes and paint that's applied "in the field" can fade quite substantially over time, making the colors dull and difficult to match when repairs or touch-ups are needed later on.
Because our exclusive paint is specifically engineered to withstand the sun's damaging UV (ultraviolet) rays, the James Hardie ColorPlus technology finish gives you up to 30% better fade resistance.**
*Source: James Hardie accelerated QUV test results compared to nationally available premium paint in lab environment.