"The single most important factor in green and sustainable architecture is durability. If you want something to be green, it has to last a long time. This means it has to handle water, heat and UV radiation. The single most important is water. Fiber cement handles all three exceptionally well."

"Where cladding systems such as fiber-cement siding shine is that they allow air circulation and don’t inhibit drainage. That's very different from a stucco assembly or a brick veneer."