Grow your business with the #1 brand of siding in North America*
The James Hardie™ ALLIANCE gives you exclusive rewards, expert training that sharpens your crew’s skills, and access to leads from homeowners who value quality—helping you build a stronger business with every job.The best build with the best
The James Hardie™ ALLIANCE was created to support you and your work. It connects contractors to expert guidance, a trusted network, and the credibility that comes with the #1 brand of siding North America,* featured on over 10 million homes.** Members also benefit from James Hardie’s national marketing and the homeowner demand it generates.
Elevate your business and your status
Contractors who participate in the James Hardie™ ALLIANCE receive the support they need to reach new levels of success. Once your company enrolls in the network, you will gain access to valuable resources, build your credibility, and stand out from the crowd. As you advance membership tiers, you can take advantage of additional lead generation opportunities, training, and rewards.
Enrolled
- Receive live overview of the James Hardie™ ALLIANCE
- Earn Hardie™ Rewards Points on qualifying Hardie® products submitted within 90 days of installation
- Redeem Hardie™ Rewards Points for business-building tools, merchandise, or travel
- Enhance your digital marketing efforts with a quarterly social media package
- Access relevant training content to help you and your team succeed with James Hardie
- Take advantage of exclusive third-party discounts and offers
- Add relevant James Hardie content to your website with a website iFrame
- Explore upcoming learning sessions, business opportunities, and networking events via the events calendar
- Stay informed with an exclusive monthly newsletter featuring updates relevant to your business
Select Tier
All the benefits of Enrolled, plus:
- Grow your business with access to JamesHardie.com generated homeowner leads
- Increase your visibility with a directory listing on the James Hardie Contractor Locator
- Create and deploy co-branded marketing materials through Marketing Zone
- Receive a complimentary Radius Marketing Kit upon reaching the Select tier ($290 value)
- Build trust with homeowners by showcasing the Tier Logo
- Gain access to Hardie™ Store to shop samples, sales tools, and more
Preferred Tier
All the benefits of the Select Tier, plus:
- Gain valuable insights from Enriched Leads, combining lead activities from JamesHardie.com with third-party data, for better homeowner interactions
- Stand out with a premium directory listing on the James Hardie Contractor Locator
- Maximize your rewards with a 2X Hardie™ Rewards Points multiplier
- Opportunity to attend the exclusive James Hardie™ ALLIANCE Summit and President’s Club (invite only*)
Elite Tier
All the benefits of the Preferred Tier, plus:
- Enhance your premium directory listing on the James Hardie Contractor Locator with the ability to display a video
- Maximize your rewards with a 3X Hardie™ Rewards Points multiplier
- Gain access to James Hardie-funded research for valuable insights to drive informed business decisions
Build confidence for your next siding project
Download the Contractor Toolkit for pricing, selling, and install resources to help take your business to the next level.
We’ve got your siding, your trim, and your back
Help your crew keep doing their best work
Get one-on-one support from Hardie’s technical specialists and hands-on training at the start of key projects. We give your crew the knowledge to install Hardie® products safely and efficiently, along with best practices that help save time and money.
Give homeowners every reason to choose you
Access dynamic in-home presentations, sales training, and literature that helps you clearly communicate product benefits and pricing. We’ll help you tell a story that builds trust and helps you close more sales.
Connect with homeowners who are looking for the quality you provide
Get direct access to interested homeowners who have proactively requested quotes through the James Hardie website. Less time prospecting, more time on profitable jobs with clients who already value quality.
Build your brand with James Hardie
See what other contractors are saying.
Lynette Rogers: Homescapes of New England
New England’s harsh weather is no match for the durability of Hardie® fiber cement siding – that’s why Lynette Rogers of Homescapes of New England recommends it every time a customer starts their re-side project.
Shaunak Ahuja: HX Home Solutions
Shaunak Ahuja of HX Home Solutions deals with just about every climate condition imaginable in the Chicagoland area — that’s why he trusts the durability of Hardie® fiber cement siding to protect his clients’ homes from the elements.
John McCarter: McCarter Construction
John McCarter of McCarter Construction has helped clients in the Detroit area for more than 15 years. In fact, his wife takes credit for helping him discover Hardie® fiber cement siding for their own re-side project years ago.
Ready to level up?
Join the James Hardie™ ALLIANCE today to begin taking advantage of lead generation opportunities, training, and rewards.
